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28 October 2026

Behind the Quote: Factors We Assess Before Proposing Your Personal Commission

When you decide to sell your home, one of the first questions is often simple: what will the broker charge? The answer is not always simple, because a professional sales process is never exactly the same from one property to the next. At Spijker Makelaardij, Behind the Quote: Factors We Assess Before Proposing Your Personal Commission starts with one principle: your commission should match your home, your goals and the level of guidance you need.

That is why we do not work with a one-size-fits-all sales commission. Instead, we visit your home, discuss your plans, assess the property and then prepare a tailored quotation. In this article, you will learn which factors influence that personalised proposal, how media and Funda costs are handled, and what you can expect from the consultation process.

Why personal commission makes more sense than a standard rate

Every home sale has its own dynamics. A property’s value, marketability, location within Almere, presentation requirements and expected sales strategy all affect the amount of work involved.

A fixed standard approach can overlook important differences between properties. A tailored quotation creates a better match between:

This approach also supports transparency. Before you decide to proceed, the costs and conditions are clearly set out in a written proposal and sales agreement.

How we arrive at a personal commission proposal

At Spijker Makelaardij, the process starts with an in-home appointment. During that visit, we assess the property and discuss your wishes, planning and expectations. Shortly afterwards, you receive a complete cost overview, including the proposed commission and media expenses.

1. We assess the property itself

The first part of the quote is about the home. Not every property requires the same sales effort.

We look at factors such as:

These elements help determine whether a percentage-based commission or a fixed fee is the best fit for the assignment.

2. We discuss your selling goals

A home sale is not only about the property. It is also about the person selling it.

That is why we take a personal and hands-on approach. We begin by understanding your situation, goals and expectations. Some sellers want to move quickly. Others focus on careful positioning, timing or a more tailored sales strategy. Your priorities influence the way we approach the sale and the service scope we agree on.

3. We analyse the market in Almere

A personalised commission also reflects the market context. Spijker Makelaardij has been active in the Almere housing market for 30 years and combines long-standing local knowledge with professional expertise.

Our market analysis looks beyond a simple average sales price. We analyse:

We combine those figures with our daily experience in Almere to translate market data into practical advice on price, positioning and the best time to sell. That analysis also helps shape the work involved in the sales assignment.

4. We define the agreed scope of service

The quotation reflects the level of service that is agreed in advance. Spijker Makelaardij provides full-service guidance for residential property sales, purchases and valuations.

For a sales assignment, the scope of service may affect how the commission is structured. The proposal is tailored to the home, the market conditions and the assignment itself.

Which factors influence your personal commission?

If you want the short answer, here it is:

Your personal commission is based on your property’s price range, market conditions, expected marketability, the circumstances of the sale and the agreed level of service.

That is the core of the assessment. Below, we explain these factors in more detail.

Property price range

The price range of a home is one of the elements considered in the proposal. It helps determine the most suitable fee structure for the assignment.

Current market conditions

Market conditions matter because they influence sales strategy, buyer behaviour and expected sales speed. A changing market can require different positioning, pricing and communication.

Expected marketability

Some homes are immediately attractive to a broad target group, while others require more careful positioning or a more specific approach. Marketability affects how the sales process is planned.

Specific sale circumstances

Every transaction has its own context. Timing, planning, and the practical circumstances of the sale can all influence the assignment.

Level of service required

The final quotation reflects the scope of the services agreed with you. This ensures the proposal fits the support you want and the work the assignment is expected to involve.

How media costs and Funda charges are handled

One of the most common points of confusion in a sales quotation is the difference between commission and marketing costs. At Spijker Makelaardij, these are clearly separated.

Media costs

Media costs are charged separately from the sales commission. These costs relate to the presentation of the property and can include:

A fixed €595 media package covers production.

Funda advertising

Any Funda advertising package is an additional cost and is paid directly by the seller. Spijker Makelaardij coordinates the marketing process, while the selected Funda package is billed directly to you.

This structure helps make the quotation easier to understand:

Cost component How it is handled
Sales commission Tailor-made percentage or fixed fee
VAT on sales commission Included at 21% VAT
Media package Fixed €595 production cost
Funda advertising Chosen and paid directly by the seller

What happens if the property is not sold?

Spijker Makelaardij works on a no-sale-no-pay basis for the sales commission. This means the commission is only due when the sale is successfully completed.

If you withdraw the assignment before a buyer is found, no percentage-based commission is payable. In that case, only the agreed media expenses and a fixed withdrawal fee remain due.

This gives sellers clarity from the start and ensures the financial arrangements are set out in advance.

Why the home visit is essential

A remote estimate may sound convenient, but it rarely gives a complete picture. The in-home appointment is important because it allows us to evaluate the property properly and discuss the strategy in context.

During that consultation, we can look at:

At Spijker Makelaardij, we also look beyond the property itself. You do not buy a home in isolation from its surroundings. We consider the neighbourhood as well, including:

With deep local knowledge of Almere, we provide a clearer picture of what the neighbourhood offers, who it appeals to and which developments may influence the living experience and property value.

What sellers can expect from Spijker Makelaardij

A personalised commission proposal works best when it is part of a professional and transparent process. That is exactly how we work.

Experienced local guidance

Spijker Makelaardij was founded in 1996 and has built a strong local reputation in Almere. Our experienced NVM real estate agents specialise in residential sales, purchases and property valuations.

We combine:

Professional standards and compliance

As an NVM real estate agent, Spijker Makelaardij works according to professional quality standards. We also ensure that transactions are handled in accordance with applicable Dutch laws, regulations and NVM professional standards.

That includes guidance on:

Where needed, we refer clients to specialised professionals.

Clear communication

Clients receive:

We assist both Dutch-speaking and English-speaking clients, and we are experienced in supporting international buyers and sellers.

Practical tips before requesting your sales quotation

If you want the consultation to be as useful as possible, it helps to prepare a few things in advance.

1. Be clear about your priorities

Think about what matters most to you:

2. Consider the presentation of your property

Because media and marketing are separate parts of the quotation, it is useful to think about how you want your property to be presented.

3. Ask how the sales strategy fits your home

A strong quotation is not only about the fee. It is also about the thinking behind the sales approach. Ask how your home will be positioned in the market and why.

4. Review the cost structure carefully

A good proposal should make clear:

  1. the commission structure
  2. the media costs
  3. how Funda advertising is billed
  4. which conditions apply

If you are preparing to sell, it is also useful to learn more about:

These subjects help place the commission proposal in the broader context of a successful home sale.

Conclusion: a commission proposal should fit the property and the plan

A personal commission should never be based on guesswork or a standard template. It should reflect the home, the market, your goals and the service needed to guide the sale properly.

That is why Behind the Quote: Factors We Assess Before Proposing Your Personal Commission begins with an in-home appointment, a careful review of the property and a conversation about what matters to you. From there, Spijker Makelaardij prepares a tailored quotation that clearly separates commission, media costs and Funda advertising.

If you are considering selling your home in Almere and want clear, well-founded advice, contact Spijker Makelaardij for a personal consultation at Marktmeesterstraat 45, 1315 GA Almere. We will assess your property, discuss your goals and prepare a proposal that fits your situation.